How it began
Ravi Patodia was managing one of the countries largest manufacturer of incandescent bulbs back in the 90’s. He had noticed a shift in market trends wherein LEDs were imported to run production lines in India and there was a huge void in this manufacturing space in India. Being an engineer at heart, his love for production gave birth to the idea of manufacturing LEDs indigenously, even though that meant competing with countries like China, Japan, Taiwan, Malaysia and Germany.
He roped in his brother Amit Patodia, from Maharashtra Light Industries who has great exposure in the lighting industry and a strong marketing network.